Every job has its own specific terms and phrases. Authoring and publishing is no different. So here's a quick list of some basic terms and what they mean.
And yes, Satan himself enjoys most of these. They are the bane of our existence, but we need them.Basic Terms
Blurb: A short introduction to your book that will entice people to buy it.
This is usually on the back of paperbacks, or the inside flap for hardbacks. It
is also the description of your book that is shown on Amazon.
Synopsis:
A complete breakdown of your book, including the
ending. This is what you give to publishers/agents/anyone in the industry. It
should still draw their attention, and be enticing, but also give a complete
overlook. The cliff notes version.
Elevator
pitch: This is a short spiel you can use to tell
people about your book. A condensed version of your book blurb you can say in
less than a minute. This is what you use for face to face conversations. You
can use comparisons of popular books for this. “Think When Harry Met Sally but
with monsters.”
Genre: The category of your book. Fantasy, science fiction, romance
Sub
genre: The sub category of your book, usually in
reference to your genre. Military science fiction, epic fantasy, cowboy romance
Spine
Width: A calculation for the thickness of your book’s
spine in your cover file. Spine width is based on your exact page count
(including any additional blank pages needed to complete printing signatures)
and the exact weight of your selected paper stock (which impacts each page’s
thickness).
Trim
Size: The dimensions of the final printed book. Width
is always listed first, then height.
Gutter: The margin in the middle of a book when you open it (usually there’s
some "extra" blank space near the center fold to make it easier to
read)
Foreword:
a short introduction to a book, typically by a person
other than the author. You don’t need to worry about having this.
Chapter
header: The design or graphic that every chapter has
at or near the chapter title.
Scene
break: A blank space, with or without a graphic (scene
break graphic), where the story or POV changes.
Advanced
Reader Copy (ARC): A formatted, but possibly not fully
edited, version of your book that you hand out to readers to acquire reviews
for your release date.
Teaser/Reader
Magnet: Either a prequel or the first couple of
chapters of your book that you offer for free to get people interested in your
book. It is a formatted, edited copy of your book in ebook format.
Release
Day: Your publication date.
Book
Birthday: The anniversary of your book’s publication
date.
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