UBL, or universal book link, is a one-click link that takes your readers to all the links where your book is sold. This way they can choose not only their favorite type of ebook, but also the store they prefer to shop from, and all you have to save is one link you can share everywhere.
You can get a UBL through books2read. You'll need to set up an account there, but it is well worth it if your publisher doesn't already have this set up by you.
You can add links to Barnes and Noble, your website shop, Amazon, Kobo, Applebooks, Smashwords, the list goes on and on and actually does grow as books2read adds more vendors to their list. This is the best way to give one link and everyone can choose their favorite place to order their books from. Here is mine: https://books2read.com/u/4EQZGA
If you click on it you can see all the various places where my book is sold. This is also known as "going wide". For those that are not KU exclusive, this is the fastest, easiest way to go. If you are wide, then you should definitely use one of these links to make things easier for yourself and your readers.
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